Taking On An Existing PPC Campaign – Things To Be Aware Of
Working in a search marketing firm throws up lots of interesting challenges. One of them is taking over an existing Pay Per Click campaign from another agency as the client is very unhappy with her...
View ArticleSocial Media Costs … More Than Just ROI Calculations
Social media costs. Yes it does. One way or another, there is a cost that is (or should be) associated with social media efforts. Determining and measuring that cost isn’t the easiest thing in the...
View ArticleHow To Breathe Life Into A Lacklustre PPC Campaign
PPC or Pay Per Click campaigns are a sure fire way of attracting traffic to your website almost instantaneously without the rigors of an SEO campaign that is required to bring your site on top of the...
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